Finding Creativity in the Day to Day Running of Your Business

Finding Creativity in the Day to Day Running of Your Business – We live in a creative world bursting with innovation, excitement and imagination.

We live in a creative world bursting with innovation, excitement and imagination. It’s true that running a business can have creative elements, but you probably didn’t realise how much creativity you are actually surrounded by as you run your business.

Even if your business isn’t inherently creative by nature, there are so many tasks that fall into this category, and they are so enjoyable! Whether you’re trying to turn your new hobby into a business or you already have a solid business plan, you are excited by the fact that your business could allow you to use your creative energy every single day.

Being a business owner is not a lateral job that will remain on one straight path for long periods of time. Your brain and creativity will be tested at all times, and you’ll need to think on your feet pretty much all the time.

Depending on the type of business you are running, you’ll be pleased to know that creativity will never be far away. In fact, creativity and entrepreneurship go hand in hand, so you won’t be able to steer clear from your artistic mind for long! 

You’re probably still wondering, “but how much creativity will I really face when running my business?” Well, the answer is, a lot.

The following business strategies all contain an element of creativity within them. Some will require more creative juices than others, but you will soon see that running your small business is full of creative enjoyment and surprises.

Designing Your Website

One of the most creative tasks you can get stuck into as a business owner is the creation and design of your website. You can bring out every ounce of your artistic side during the process of designing your site, and it’s actually a lot of fun too.

Playing around with different templates, exploring brand colours and testing out font options is one of the most exciting creative tasks you can do within your business. Although, creating your business website is a one-off task, you will need to constantly tweak and update it over time.

Make sure you carve out some time each month to check your links and add any new reviews to your website so that your clients are always impressed with the freshness of your site.

Writing Social Media Captions

Getting your creative hat on whilst creating social media captions is a must when you’re running a business. Your captions need to grab the attention of your readers and give them a glimpse behind the scenes of your business.

When it comes to writing social media captions try to keep it simple, and don’t overthink. Always make it relevant to your target audience and include a call to action at the end so that your reader knows exactly what to do.

Creating Email Sequences

Email sequences are a brilliant way to automate your business and invite people to invest in your services. This could involve two or three emails and a follow up talking about your business story, how you can help them and encouraging them to get in touch with you.

Even if you’re not a natural writer your email sequences can be created quickly and easily. It’s a highly effective way to communicate with your target audience without actually having to manually write each individual email.

Do your research on email sequences and see how they can help you to attract more clients and utilise your creative talents.

Making a Digital Freebie for Customers

Digital freebies are effective methods for gaining contact information in a GDPR compliant way from your potential customers. For example, you could provide them with a free guide, checklist or infographic in exchange for their email address.

Then, you can use this email address to follow up with them and get them to invest in your services. The process of making your freebie is very creative, and will probably be very enjoyable for someone who likes to play around with ideas.

Planning and Designing Projects

As an entrepreneur, it’s highly likely that you will be involved in planning and designing projects for your clients. If you aren’t a service based business, you may be involved in product design, which is inherently creative too.

When it comes to planning client projects, you will need to use your creative mind to envision the final product, whether you’re using sketches, words or pictures. If you’re a tradesperson, for example, you will need to outline the building or landscaping project with your client so they know what type of outcome to expect.

Gathering your materials from a supplier such as https://clearambershop.com/ would also be considered a creative process. Choosing your materials and exploring different styles, types and structures is a very creative task in itself too. As a business owner, it is very important to build good relationships with manufacturers who are reputable and reliable.

Sourcing your materials is a huge task that will affect the overall outcome of your project, no matter what type of industry you’re working in.

Choosing a high quality and experienced supplier for your materials will not only save you time, but it will ensure your customers are always happy with the outcome you create too!

Taking Pictures

As a business owner, you will often need to take pictures of your products or photograph before and after pictures of the work you have done.

This is not only great content for social media, but it is also perfect for your online portfolio. Snapping a picture with your phone is quick and simple, but you can also get creative with different angles, filters and settings if you’re feeling particularly artistic.

Experimenting With New Offerings and Ideas

Trying out new ideas, projects, offerings and services is a fun creative task that you should regularly be doing as a business owner.

If you don’t put yourself out there and try to experiment with new ideas, you will never know if they’ll work for your business or not.

Whether you’re a graphic designer trying out a new technique, or a tradesman honing in on their skills around a new type of material, there are so many ways to harness your creativity during your day to day life at work.

Take a Break to Find Your Creativity

Being creative is part and parcel of running your own business, but it is equally important to give yourself time to bring out the imaginative side in you.

If you are constantly working without a break it can be very difficult to be creative. Schedule regular breaks throughout the day and enjoy some time outside. When you switch off your brain and think about nothing, you’ll often find that the best creative ideas come to you!

As you can see, creativity comes in many different shapes and forms, especially when you’re running a business. You are going to be faced with a whole host of creative tasks during your time as an entrepreneur, so hopefully, the creative life is for you.

As a business owner it is very important to give yourself time and space to be creative and keep the spark alive. So many entrepreneurs become tired and run down in the early stages of setting up their business, so their creativity becomes lifeless and dull. Allowing yourself a little break now and again is the perfect recipe for a creative and thriving business.

Hopefully, you can enjoy each creative moment that your business has to offer, whether you’re an architect, copywriter, tradesperson or even an accountant. Creativity is just around the corner no matter what type of business you are running.